How to Salesforce Sustainably

We’re in a climate crisis. It’s the most urgent issue facing humanity today, and the time to act is now. Climate change impacts all of us – every individual, company, city, nation, and it affects the poorest and most vulnerable, amplifying global inequality. There are actions that we can all take to reduce our impact on the environment – and that includes how businesses build and use Salesforce #SalesforceSustainably.

A little about Salesforce at COP26

Salesforce itself is using its full power to accelerate the global transition to a net-zero economy. As part of that commitment, they became a Partner sponsor of the 26th UN Climate Change Conference of the Parties (COP26). 

Salesforce has achieved net zero emissions throughout its entire business. After COP26 they released an action plan to accelerate the adoption of net zero across the wider Salesforce ecosystem, helping companies all over the world to achieve the same goal. 

What’s the plan?

Salesforce is going to sequester 100 gigatons of carbon through conserving, restoring, and growing 1 million trees, protecting oceans, and energizing the ecopreneur revolution.

The action plan is based on six pillars: 

Emissions reduction 

“To put the planet on course for a 1.5°C future in the long-term, we need to monitor, avoid, and reduce the greenhouse gas emissions across both our operations and entire value chain, as well as spur systemic changes that will achieve emissions reductions at scale.” – Salesforce

A new product, Salesforce Sustainability Cloud, will help businesses to track emissions reduction by category: Work From Anywhere, Infrastructure, Business Travel, and Supply Chain. 

Now is the time to think about the tools you use and how you use them. Introducing Slack to help your people work from anywhere? Have you thought about the workflows that will help automate parts of your business process that used to happen in meetings? Want to optimise your supply chain? Do you know which Supply Chain Solution in AppExchange will best suit your needs? 

These are the types of questions The Architech Club helps businesses to answer with independent expert advice.  

Carbon removal

“Avoidance/reduction projects reduce emissions from current sources, such as by funding the implementation of low carbon technologies such as renewable energy, and avoiding practices that cause emissions such as by reducing deforestation.”

Did you know that good solution architecture can help reduce the call for power to data centers which contributes to lower carbon emissions? Ask us about our Pulse health check services that take a look at your architecture and advise how you can make improvements. 

Trillion trees & ecosystem restoration

Salesforce has set a goal to support and mobilize the conservation, restoration, and growth of 100 million trees by the end of 2030.

Since the goal was announced, Salesforce has already supported 20+ projects throughout the world and funded over 40 million trees. Chief Executive Officer Marc Benioff, pictured below with wife and fellow activist Lynne, said billionaires should go outside and “plant a tree.” – though of course, you don’t have to be a millionaire to do that!

Education & mobilization

Consumers often lack information about the total environmental footprint of their purchases. With Salesforce you can leverage your purchasing power to find low-carbon partner products and services. 

The Architech Club carries out research on partner providers and presents the best options to our clients. We also help you educate your teams about the best way to continue to support your Salesfroce org sustainably as part of our Ask An Architect services. 


Salesforce believes there needs to be an ecopreneur revolution to lead and drive meaningful climate action worldwide. Make your business drive innovation through sustainable technology and Salesforce architecture. 

Regulation & Policy

Our voice and our influence are powerful tools to drive change. That’s why we shout about the need to Salesforce Sustainably. Your Salesforce processes and policies should always positively impact your employees, customers, communities, business, and planet.

Salesforce has achieved Net Zero. We couldn’t be more pleased to be part of an ecosystem that cares about our environment and ever since we started we’ve championed a greener future through Salesforce. 

If you see Salesforce Sustainability Cloud as your first step towards becoming an ecopreneur then here’s a quick look at its main features: 

    • The platform’s analytics help you reduce emissions – analyzing carbon emissions from energy usage and company travel can be daunting and time-consuming. But with all the data flowing on one platform you can effectively quantify your carbon footprint.
    • Anchor sustainability into strategies and operating models – this will help you show customers, employees and investors your commitment to carbon-conscious and sustainable practices, also it gives regulatory agencies a clear snapshot of your energy usage patterns.
  • Tackle carbon accounting audits in weeks instead of months
  • Help the decision makers with executive-ready dashboard data – you can track energy patterns and emission trends, then evaluate environmental impact with rich data visualisation and dashboards.

Even if Sustainability Cloud isn’t for you, you can make gains just by clever design of your org – being green doesn’t mean starting all over again. Small changes make a big difference. Are you storing more old data than you need? Are you relying on legacy code instead of more efficient flows? We’ll help you take a look and make those changes. Click here to schedule a call. 

About the Author

Gemma Blezard

CEO and Salesforce MVP

Gemma is Founder and CEO of The Architech Club and a great inspiration to anyone dealing with life’s challenges. Gemma is also co-founder of Ladies Be Architects and an Award-winning advocate for diversity.
She is in demand as a conference speaker at Dreamforce, World Tour and Community events. She is open about living and working with breast cancer, and balances being a mother, with her roles as a Salesforce MVP, 18 x Salesforce Certified Solution Architect and leading The Architech Club.

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