It’s finally Dreamforce week, and this year Dreamforce is 20 years old! Not to mention this is the biggest the event has been since the pandemic. Our growing Salesforce family is getting together to meet, celebrate, share and learn in San Francisco. Whilst we’re so sad not to be there this year, we’re thrilled to be taking part remotely from the UK!

The Great Reunion (and Reboot)

Marc and Bret’s keynote yesterday opened with an emphasis on restarting mindset: “This is a new day for Dreamforce,” says Benioff. “We need to approach this new day with a ‘beginner’s mind’, asking what do we really want? What’s important to us?” As you know if you’ve read our most recent blog post, we’re all about mindset and growth at The Architech Club. Now we’re getting back together, businesses are currently taking time to review their technical landscape (and costs!). Dreamforce’s Architect track provides great opportunities to reboot your mindset and knowledge and prepare for transformation, whether you’re an architect or a business sponsor.

Some great workshops are running at the Architect Vista and in various theatres around the campus. As we’re led by our values in delivering projects, selling, marketing and how we treat one another, we’ve been through the list and selected our top Architect session picks for Dreamforce 2022 according to our company values: Trust, Humanity, Transparency and Ownership.

 

Architect Keynote: Build the Future with Salesforce Well-Architected

Build the Future with Salesforce Well-Architected

Join Parker Harris and special guests to see how architects build trusted, easy, and adaptable solutions on Salesforce Customer 360 with Salesforce Well-Architected.

• WEDNESDAY, SEP 21 2:00 PM – 2:40 PM PDT
  • KEYNOTE ROOM (MOSCONE WEST, LEVEL 3)

 

Our First Value: Trust

Trust isn’t just about security – it’s about creating the best solutions for your customer and doing what’s right to keep a solution sustainable. Here are our top Trust sessions:

Architect a Reliable Salesforce Solution

Get hands-on with Salesforce Well-Architected in this interactive workshop where you’ll design a solution that operates efficiently and dependably in a variety of conditions.

• • WEDNESDAY, SEP 21 12:00 PM – 1:00 PM PDT
    • ARCHITECT VISTA (MOSCONE WEST, TRAILBLAZER FOREST)
  • WEDNESDAY, SEP 21 4:00 PM – 5:00 PM PDT
    • ARCHITECT VISTA (MOSCONE WEST, TRAILBLAZER FOREST)

 

Architect’s Guide to Consent Management

Privacy laws require consent for consumer actions and communications. Learn how Salesforce plans on helping you meet regulations, including an interim solution bridging Salesforce and Marketing Cloud.

• • THURSDAY, SEP 22 3:00 PM – 3:20 PM PDT
    • REDWOOD THEATER (MOSCONE WEST, TRAILBLAZER FOREST)

Architect’s Guide to Sharing and Security

Learn about the tools you can use to design a robust and scalable sharing model that aligns with the best practices outlined in Salesforce Well-Architected — security.

• • WEDNESDAY, SEP 21 9:30 AM – 9:50 AM PDT
    • REDWOOD THEATER (MOSCONE WEST, TRAILBLAZER FOREST)

 

Architecting for Performance and Scale

Join us for a review of the things you must know and do in order to achieve high performance and scale on the core Salesforce products.

• • WEDNESDAY, SEP 21 12:30 PM – 12:50 PM PDT
    • REDWOOD THEATER (MOSCONE WEST, TRAILBLAZER FOREST)

 

Humanity

Humanity covers how we behave towards one another, and integrate our human needs with our working life. For The Architech Club, humanity is about acceptance, openness, kindness and inclusivity – not just in our internal DNA but in how we work with our customers and encourage them to be better people to the world.

Here are our top Humanity sessions:

 

Architect’s Guide to Working with ADHD

Get a glimpse into the ways ADHD shapes the daily lives of architects and learn about tools and techniques to compensate for struggles with organization, time management, and focus.

• • THURSDAY, SEP 22 10:00 AM – 10:20 AM PDT
    • DEVELOPER THEATER (WEST, TRAILBLAZER FOREST)

 

Career Path Discussions for Women in Architecture

Join a discussion with women architects at Salesforce who come from a variety of different backgrounds and learn how to build a successful architect career in the Salesforce ecosystem.

• • WEDNESDAY, SEP 21 12:30 PM – 12:50 PM PDT
    • CAMP TWO (MOSCONE NORTH, SALESFORCE+ CAMP)

 

Motivate Teams Through Gamification

Create high-performing, agile teams through gamification. Hear how to motivate teams with tools like fun retrospectives for continuous improvement, innovation days, and bug bashes.

• • THURSDAY, SEP 22 10:00 AM – 10:20 AM PDT
    • EINSTEIN COMMUNITY CAMPFIRE (TRAILBLAZER FOREST)

 

The Art and Science of Building Trusted Relationships

Organizations that cultivate trusted relationships outperform others by up to 400%. Join Salesforce and the authors of Deloitte’s The Four Factors of Trust to learn how to build trust & earn loyalty.

• • WEDNESDAY, SEP 21 10:00 AM – 10:40 AM PDT
    • CAMP FIVE (MOSCONE NORTH, SALESFORCE+ CAMP)
  • THURSDAY, SEP 22 10:00 AM – 10:40 AM PDT
    • GOLDEN GATE BALLROOM A (MARRIOTT MARQUIS)

 

Create your Architect Value Story

Join the Architect Relations team for an interactive workshop where you’ll identify, track, and report on success metrics to communicate the value of your solutions to stakeholders.

• • THURSDAY, SEP 22 2:00 PM – 3:00 PM PDT
  • ARCHITECT VISTA (MOSCONE WEST, TRAILBLAZER FOREST)

 

Transparency

Creating transparency builds trust and engagement, which is central to Salesforce adoption. These sessions focus on working well as a team, creating experiences rather than processes, and joining multiple components together:

 

Workshop: Automate Employee and Customer Experiences

Join this workshop to learn how you can automate business processes and create pixel-perfect experiences for your customers and employees.

• • WEDNESDAY, SEP 21 2:00 PM – 3:00 PM PDT
    • ROOM 2012 (MOSCONE WEST, LEVEL 2)

 

Architect an Engaging Salesforce Solution

Get hands-on with Salesforce Well-Architected in this interactive workshop where you’ll design a solution that delights users and drives adoption.

• • WEDNESDAY, SEP 21 10:00 AM – 11:00 AM PDT
    • ARCHITECT VISTA (MOSCONE WEST, TRAILBLAZER FOREST)
  • WEDNESDAY, SEP 21 3:00 PM – 4:00 PM PDT
    • ARCHITECT VISTA (MOSCONE WEST, TRAILBLAZER FOREST

 

Growth Accelerated Through A DevOps Transformation

What does it take to accelerate growth? Genesys shares how they are streamlining the operating model (people, process, technology) in a complex environment to enable hyper-growth, faster time to market, and an optimized customer experience.

• • WEDNESDAY, SEP 21 11:00 AM – 11:40 AM PDT
    • CAMP THREE (MOSCONE NORTH, SALESFORCE+ CAMP)

 

Architect a Composable Salesforce Solution

Get hands-on with Salesforce Well-Architected in this interactive workshop where you’ll design a solution that’s built from units that operate gracefully with one another.

• • THURSDAY, SEP 22 9:00 AM – 10:00 AM PDT
    • ARCHITECT VISTA (MOSCONE WEST, TRAILBLAZER FOREST)

 

Ownership

Our favourite value. The project doesn’t stop when you go live! The Architech Club’s #SalesforceSustainably message is all about ownership, and these Dreamforce sessions are essential if you’re planning any kind of transformation with Salesforce.

Building Salesforce Well-Architected: Lessons Learned

Learn about real-world lessons that the Salesforce Architect Relations team learned while building our Well-Architected Framework and how you can apply them to your own designs.

• • THURSDAY, SEP 22 10:00 AM – 10:20 AM PDT
    • REDWOOD THEATER (MOSCONE WEST, TRAILBLAZER FOREST)

 

Ask the Expert: Making Digital Transformation Stick

Why is the digital transformation nut so hard to crack? Bring your hard-hitting questions to this Q&A for how to build a composable business, creating digital ecosystems, and what success looks like.

• • THURSDAY, SEP 22 10:00 AM – 10:20 AM PDT
    • IT NETWORKING (MOSCONE WEST, LEVEL 2)

 

Building a Transformational Multi-Cloud Roadmap

Create a digital roadmap spanning multiple clouds and business capabilities that will help build stakeholder alignment and increase the likelihood of buy-in for innovative projects.

• • WEDNESDAY, SEP 21 4:30 PM – 4:50 PM PDT
    • CAMP TWO (MOSCONE NORTH, SALESFORCE+ CAMP)
  • THURSDAY, SEP 22 9:30 AM – 9:50 AM PDT
    • REDWOOD THEATER (MOSCONE WEST, TRAILBLAZER FOREST)

 

Drive Down Technical Debt and Optimize Your Org Performance

Leverage NTT DATA accelerator to reduce project scope by 30%, improve developer productivity & optimize your platform. Hear how to improve security, license utilization, and user adoption.

• • THURSDAY, SEP 22 12:00 PM – 12:20 PM PDT
    • THEATER TWO (MOSCONE SOUTH, CAMPGROUND)

 

(mis)Adventures in Digital Transformation

From building a new app for refugees to managing a casual workforce through Field Service, SSI shares tips on navigating transformation and those potentially derailing moments you should avoid.

• • THURSDAY, SEP 22 10:00 AM – 10:20 AM PDT
    • THEATER ONE (MOSCONE SOUTH, CAMPGROUND)
  • THURSDAY, SEP 22 2:00 PM – 2:20 PM PDT
    • CAMP ONE (MOSCONE NORTH, SALESFORCE+ CAMP)

 

A Time for Reflection

With so much happening in the world right now, people are feeling overwhelmed and need time to take stock. Marc Benioff said in July 2022 that Salesforce is seeing customers becoming more “measured in the way they buy” and sales cycles “get stretched” with deals “inspected by higher levels of management.”. We’ve seen the same, having recently completed several Orientation projects for high-growth companies seeking to change their approach completely or retire an org that’s become legacy.

 

If you’re considering the health and future of your Salesforce org, why not get in touch with us to discuss an independent, holistic Orientation report of your Salesforce program. In the meantime, thanks for reading, and have a wonderful time at Dreamforce!